§1
Foundations
A content audit, stakeholder interviews, and a first-version guide covering voice, tone, terminology, and formatting—built around how your organization actually communicates.
Sample redline—before your guide exists
Non-Profitnonprofit
e-mail usemail us
Team Membersour team
The guide, in three parts
Numbered the way a real style manual is—each section builds on the last.
§2
Overhaul
For organizations with an outdated or inconsistent guide already in place. A gap analysis against current content, then a revised and expanded edition.
§3
Maintenance
Quarterly reviews to keep the guide current as your programs and channels evolve, plus a standing line for ad hoc style questions.
How it works
One engagement, four steps, no guesswork.
01
Discovery
A call to understand your audience, channels, and pain points.
02
Audit
Review of your website, newsletters, social, and key documents.
03
Draft
A working guide delivered for feedback and revision.
04
Rollout
Final delivery, plus an optional team training session.
From the blog
Writing and communications guidance for organizations.
Why Does My Organization Need a Style Guide?
7 Signs Your Organization Has Outgrown Its "Unwritten" Style Rules
10+ yrs
in PR and communications, across sport and nonprofit organizations.
4 yrs
developing and maintaining in-house style guides specifically—not a generalist add-on.
Let's put it in writing.
Tell me a bit about your organization and what you're working with today.